Patanjali is a leading Ayurvedic brand in India. You must be aware of the natural properties the products have. Patanjali has all the options for your household and covers a wide network across India. With a few years of operation, it has supported various franchise outlets in the country. Patanjali business has proved to be incredibly profitable for many franchise holders who have to take the Patanjali franchise to expand their business. There has been a fast growth in the number of Patanjali franchises as people are now being cautious about what products and services they must avail themselves of in their day-to-day living.
Patanjali is one such brand that focuses on using natural ingredients and essence to manufacture its products and supply them throughout the country. Patanjali is a leading Ayurveda brand in India that supports various business people to have a sustainable income and survive in the market, powered by the increasing competition every day. Nowadays, many people want to know about taking a Patanjali franchise and expanding their business in India. Today in this article, we'll be giving you all the information about how you can own a Patanjali franchise and commence your Patanjali business in India.
This article covers the entire process.
1. Channels of Network
Patanjali is a leading Ayurveda brand, and it has products catering to different people. The company generally sells products through three different channels and networks:
1. Swadeshi Kendra:
non-medicine outlets.
2. Patanjali Arogya Kendra:
Health and Wellness products
3. Patanjali Chikitsalaya:
They are clinics with doctors
2. Profit Analysis
As you already know, the company is known for delivering the best medicinal and healthcare products throughout the country. Currently, the company is growing and expanding like anything, with more than 45000 retail stores and 3500 distributors throughout the country. The company is a good turnover when it comes to earning profits. With a growth rate of 120%, the Patanjali Group focuses on expanding its business in various domains and growing globally. The group is already present in US, Canada and UK markets with a good market value and brand image. Now it is willing to grow further and expand its horizon internationally, covering various other countries.
The company's vision focuses on developing Swadeshi products instead of consumer products and helping India become an ideal place for the growth and development of swadeshi products with international recognition and market value. The best part of the Patanjali group is it helps people get natural products free from any chemical treatments at affordable prices, comparatively cheaper than any other brand available in the market. Making the products available to the consumers at pocket friendly prove is the main forte of the Patanjali group. Therefore, considering all this information, we can finally come to the conclusion that is owning a Patanjali franchise will be a profitable business for anyone. Now before taking a Patanjali franchise, you must have thorough knowledge about all its products:
1. Food Products:
Basmati rice, Powdered Sugar, Apple Chutney, Biscuits, Almonds, Tomato Ketchup, Jam, Pickles, Badam Pak, Choco Flakes Pulses, etc.
2. Healthcare Products:
Aloe Vera Juice, Gulab Sharbat, Jamun Vinegar, Hing Goli, Pure Honey, Mango Panna, Ghee.
3. Ayurvedic Medicines:
Crack heal cream, Gulkand, Giloy Juice, etc.
4. Home Products Range:
Incense Sticks, Liquid Detergent, Detergent Powder, etc.
3. Owning a Patanjali Franchisee in India
Patanjali has progressive plans to open more franchises in India and widen the horizon of its business and make stronger grounds for growth and development. If you're willing to buy a Patanjali franchise in India, complete the following formalities quickly and commence your business at the earliest without any complications. After completing all the documentation and legal formalities, you can apply for the distributorship from Patanjali. With all the efforts and hard work, you can make your presence count in the market.
You just need to take care you complete it all in time with a stepwise approach :
1. Shop Area requirement:
300 Sq Ft. to 2000 sq. Ft.
2. Cash Investment:
Minimum 6 Lakhs to 60 Lakhs
3. Expected Break Period:
Around 2-4 years.
4. Security Deposit:
A minimum security deposit of Rs. 4 Lakh should be deposited with a demands draft on the person's name who will own the franchisee.
5. Location:
the store must have a Prime location in the center of the city. 6. Applicant must deposit his Aadhar card, 5-7 passport-size photographs, pan card, address proof, copy of sales, registration, ownership or rent deed of Megastore, etc. to the concerned authority along with an application.
4. Cost Variations Depending Upon the type of Store
1. Opening cost for Patanjali Retails Store – Starting from Rs.50,000/-
2. Opening cost for Patanjali Dealership Store – Starting from Rs.50,000/-
3. Opening cost for Patanjali Mega Store – Rs.1 crore.
5. Documentation
Owning a Patanjali franchise doesn't require elaborate or complicated documentation. You have to take care of applying with all the details of the store you want to open. A must requirement for opening a Patanjali store is the owner should not be condemned by the court for any unethical action. Since Patanjali functions on building a good reputation in the market, you should possess a sound character. They seriously want the candidate to be free from any unlawful act or criminal record in the past.
All You need to submit a properly filled application form, along with all the documents mentioned above, to complete the legal formalities for authorized ownership.
6. Applying for Dealership Approval from different options
• Application through the website
You can file your application through the Patanjali website. You can fill in all the details by downloading the form and visiting the official website to get a franchisee.
• Via Email
Though this is a time taking process, you can give it a shot and apply for the dealership by sending an email to the dealership.
• Contact the office directly
You may directly approach them by contacting them at their postal address and posting your application over there if the above methods do not work.
Patanjali Food & Herbal Park,
Vill. – Padartha , P.O. – Dhanpura, Laksar Road, Haridwar – 249404
Ph – 01334 – 240008
Fax – 01334 – 265370
You can use the information mentioned above for posting your application.
Conclusion
Starting a Patanjali business in India can be complicated, but the process is always worthwhile. The brand is already made a strong and widespread market for itself. The business aims to develop a strong market and recognition to strive and grow globally. Starting your own Patanjali franchisee will be a lucrative business opportunity to enhance your managerial skills, develop intellectually, know about the present market scenario, meet the demands of the customers and develop long-term healthy relationships with them to sustain your business. Many individuals across the country have recently opted for a Patanjali franchisee to grow well and sustain itself in the market.
This is a good option for people who want to expand their business empire with a stable source of earnings. However, the initial years will require you to give more than 100℅ and wait patiently for the results. But if you'll do it all while taking care of all the steps along with the completion of the legal formalities, success will touch your feet.
