The best brand name looks good on your business card or is fun to say. It’s great because it expresses what your company means to customers, not because you like it. Though choosing the right brand name for your firm can be challenging. How do you find a name that works for you? A catchy name? A name that looks great on a website and has an unrestricted URL? Either it’s accessible by using a name-generating tool and calling it a day, or it’s nearly impossible for you, so you must hire someone and give them millions, and they’ll do it for you. Depending on your funding and branding requirements, you might go with either of them. But finding the best brand name is viable and takes deep thinking and planning. So, let us ensure that you don’t make such mistakes when naming your company.
What is a Brand Name?
A brand name is so called trading name that a manufactory or company chooses for its products or services. Forming a brand name entails selecting words that promote what your company does but also help create an excellent image for your customers. Furthermore, a brand name is a character trait that helps customers identify and distinguish one company’s product from another. Preferring the best brand name is an asset to the business that will outlive for almost a hundred years. Thus, picking the best name for brand name registration is essential.
What Makes a Good Brand Name?
Common characteristics make a brand name more accessible for you to employ and more effortless for customers to remember. Ideally, you want something that’s:
Meaningful:
It expresses your brand originality, summons a vision, and enables a dynamic association.
Distinctive:
It’s unique and stands out from your opponents.
Accessible:
It is easy for an individual to interpret it, say it, spell it, or Google it.
Protectable:
You can trademark your brand, get the right domain, and “own” it, both legally and in general responsiveness.
Future-proof:
It can extend with the company, maintain relevance, and adapt to different outcomes and brand attachments.
Visual:
You can easily communicate with customers through design, including icons, logos, colours, etc.
It is a valuable benchmark to help you choose names, but one question that is there to determine is whether it resonates with people or not.
But first, we must determine the brand name registration online. Let’s take a look at the procedure of it.
Brand Name Registration Online Process
Finding the best brand name can be exhausting, infuriating, and compelling. More and more services try to make it more manageable by suggesting names, domains, or relevant URLs. It can be valuable for brainstorming, but choosing and testing a brand name intentionally and with purpose is essential. So, if you’re ready to select your brand name, here’s our step-by-step guide:
Step 1: Articulate Your Brand Heart
Before naming your brand, you must understand what you’re trying to gain, so you need to articulate your Brand Heart which includes:
- The purpose why your company exists?
- What is the vision of the future you want to assist in creating, and what does the future look like?
- The mission of what are you going to do, and how do you make that future?
- Do the values and principles navigate your company’s behaviour?
Combine these elements to influence you to choose the right name for brand name registration.
Step 2: Look at Your Competitors
Comprehending what makes your brand distinctive is the key to finding the right brand name. Your Brand Heart is one of the things that makes your brand extraordinary, but there are also plenty of other things about your firm that make your brand stand out. By peering at your competition, you better understand how you can stand out in every aspect of your branding. You want to keep these competitors’ masks of intellect as you move through the naming process. One thing you must remember while naming the brand is that you aren’t just looking for a great name, but you’re seeking an excellent name for yourself.
Step 3: Brainstorm
Gather your shareholders to host a structured brainstorming. It’s more effective to provide some guidelines or rules to work within. You may want to start these discussions with specific prompts. For example:
- Write down all the adjectives that describe your product/service.
- Describe your customers’ sentiments when they use your product/service.
- Do a free association of words about your product/service.
Another valuable way to brainstorm is to think of the different categories of brand names, which include:
- Founder,
- Descriptive,
- Fabricated,
- Metaphor,
- Acronym,
- And a Magic spell.
Step 4: Trademark Your Brand Name
Narrow your brainstormed list to around 15-20 names, then search the Patent and Trademark Office for trademark registration. If a name appears available, get a legal team to trademark it thoroughly. This is the most crucial step in the brand name registration process.
Step 5: Test your Brand Name
Once you have cleared your legal hurdles, you must test your top 3 names and get surprised at what resonates with people.
Here’s the straightforward testing idea:
- Create a branded landing page for each name. Use an identical copy and only change the logo or brand name.
- Run a highly targeted Facebook Ad for your target customers for a week.
- Notice which page got more conversions.
How to get a Trademark registration?
To get your brand name registration online, you must go through trademark registration procedures:
Step 1: Trademark Search,
Step 2: Class Selection and Document Collection,
Step 3: Trademark Application Filing,
Step 4: Trademark Objection (in some instances),
Step 5: Trademark Opposition (in some cases).
Conclusion
Remember, above all, that branding is essential to work that requires commitment. It would be best if you now had a good understanding of how to choose your brand. Remember that the name you select will use on various platforms, such as your social media accounts, website, products, etc. If you get stuck at any stage of the process, consider getting assistance from experts at Lawgical India, or feel free to contact us for Brand Name Registration.
